Category: Social Media Management
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How to Use Targeted Marketing Data to Build Smarter Campaigns
“Data is like garbage. You’d better know what you are going to do with it before you collect it.” ~ probably not Mark Twain Everywhere you look, someone is preaching on the digital street corner about how incredibly valuable data is, especially targeted marketing data. And they’re not wrong. While…
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Build Trust & Boost Sales with User‑Generated Content
What if the key to winning over new customers wasn’t a flashy, big-budget ad campaign? What if it was really just the everyday stories and experiences your existing customers are already telling? If you want to increase the loyalty of your customers, boost word-of-mouth about your business, and gain an…
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Why Outsourcing Digital Marketing Makes Smart Business Sense
You’re passionate about your product or service and ready to grow, but with a limited marketing budget, where should you start to get the most bang for your buck? Social media, websites, videos, and emails, these are all great tools for maximizing your marketing investment. As the Wharton School of…
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Top 3 Takeaways: FTC’s Final Ruling About Consumer Reviews
Have you ever felt frustrated when the online reviews for a product didn’t match your actual experience? It’s no wonder, considering that the National Bureau of Economic Research revealed last year that fake reviews cost consumers about $0.12 for every dollar they spend. With an average salary of around $63,000,…
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Crafting a Profitable Digital Marketing Budget
You’re Not Made of Money: Allocating a Budget for Growth In small business, every penny counts. Allocating 7-12% of your revenue to marketing is more than best practice, it’s necessary for growth. But how do you allocate your digital marketing budget? How do you make sure your money is buying…
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How to Stand Out in a $5.5 Trillion E-Commerce Market: Part Two
Practical Tips for Optimizing Your Product Listings Last week, we took a 30,000 foot view of a flooded and growing e-commerce market. We set out 3 strategies you can start pursuing immediately to stand out against the swelling tides of competition: optimizing your listings, building your brand reputation, and rewarding…
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Why Budgeting for Smart Business Innovation Is Key to Your Survival
The Worst Business Budgeting Advice Making the Rounds I read the worst business budgeting advice online today. A “thought leader” was arguing that businesses should only direct their efforts and attention on products and processes that generate the most profit and ditch all other efforts. Their larger point: Innovation is…
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