Category: Strategy

• Strategy

  From SMART to Strategic: Marketing Goal Setting for Better Results

  Marketing goal setting can feel like just another task on an already full plate. But skipping it? That’s where time, energy, and money slip through the cracks, and your messaging can end up all over the place. Taking a little time now to set clear goals helps you spot growth…
• Business Development Customer Engagement Email Marketing Psychology SEO Social Media Management Strategy Website Management

  How to Use Targeted Marketing Data to Build Smarter Campaigns

  “Data is like garbage. You’d better know what you are going to do with it before you collect it.” ~ probably not Mark Twain Everywhere you look, someone is preaching on the digital street corner about how incredibly valuable data is, especially targeted marketing data. And they’re not wrong. While…
• Branding Business Development Customer Engagement Email Marketing SEO Social Media Management Strategy Website Management

  Build Trust & Boost Sales with User‑Generated Content

  What if the key to winning over new customers wasn’t a flashy, big-budget ad campaign? What if it was really just the everyday stories and experiences your existing customers are already telling? If you want to increase the loyalty of your customers, boost word-of-mouth about your business, and gain an…
• About Us Business Development Email Marketing SEO Social Media Management Strategy Uncategorized Website Management

  Why Outsourcing Digital Marketing Makes Smart Business Sense

  You’re passionate about your product or service and ready to grow, but with a limited marketing budget, where should you start to get the most bang for your buck? Social media, websites, videos, and emails, these are all great tools for maximizing your marketing investment. As the Wharton School of…
• SEO Strategy Uncategorized Website Management

  Fix These 10 Costly Marketing Strategy Mistakes to Bolster Your Budget

  Imagine pouring thousands into a digital ad campaign only to find your conversion rates have barely budged. This is a reality for many businesses, often caused by common marketing strategy mistakes, but you don’t have to be one of them. If your marketing strategy feels like a shot in the…
• Branding Customer Engagement Strategy

  Top 5 Ways Organic Reach Outperforms Paid Advertising

  Tired of burning through your marketing budget with not much to show for it? Here’s why organic reach is the solution you need. Paid ads get all the love and attention because they’re supposed to give you instant visibility and results. But as ad fatigue sets in and the costs…
• Strategy

  Strategic Budget Allocation For Every Step of the Customer Journey

  Where do you allocate your marketing budget for the greatest impact? What are the key moments when customers interact with your brand? Last time, we shared some sample calculations and costs for some of the most popular tools for SEO, social media, and email marketing. This week, I want to…
• SEO Social Media Management Strategy

  Crafting a Profitable Digital Marketing Budget

  You’re Not Made of Money: Allocating a Budget for Growth In small business, every penny counts. Allocating 7-12% of your revenue to marketing is more than best practice, it’s necessary for growth. But how do you allocate your digital marketing budget? How do you make sure your money is buying…
• SEO Strategy Website Management

  Local SEO Success: Turning Searches into Loyal Customers

  The world wide web is a massive global marketplace, so how do you use it to get the attention of your neighbors and people near you? Local SEO is your 24/7 online spinning street sign, calling out to nearby customers. Meet Nina Nearby: A Modern Allegorical Consumer Nina’s just arrived…
• Branding Customer Engagement Strategy

  How to Stand Out in a $5.5 Trillion E-Commerce Market: Part Three

  Building Brand Reputation and Rewarding Customer Loyalty In last week’s post, we explored some simple ways you can elevate your product listings above the e-commerce crowd, including ensuring you’re using high-quality images, writing descriptions that sell, and exploring the latest trends in short form videos. This week, we’ll take a…