Category: Customer Engagement

• Business Development Customer Engagement Email Marketing Psychology SEO Social Media Management Strategy Website Management

  How to Use Targeted Marketing Data to Build Smarter Campaigns

  “Data is like garbage. You’d better know what you are going to do with it before you collect it.” ~ probably not Mark Twain Everywhere you look, someone is preaching on the digital street corner about how incredibly valuable data is, especially targeted marketing data. And they’re not wrong. While…
• Branding Business Development Customer Engagement Email Marketing SEO Social Media Management Strategy Website Management

  Build Trust & Boost Sales with User‑Generated Content

  What if the key to winning over new customers wasn’t a flashy, big-budget ad campaign? What if it was really just the everyday stories and experiences your existing customers are already telling? If you want to increase the loyalty of your customers, boost word-of-mouth about your business, and gain an…
• Branding Customer Engagement Strategy

  Top 5 Ways Organic Reach Outperforms Paid Advertising

  Tired of burning through your marketing budget with not much to show for it? Here’s why organic reach is the solution you need. Paid ads get all the love and attention because they’re supposed to give you instant visibility and results. But as ad fatigue sets in and the costs…
• Branding Customer Engagement Strategy

  How to Stand Out in a $5.5 Trillion E-Commerce Market: Part Three

  Building Brand Reputation and Rewarding Customer Loyalty In last week’s post, we explored some simple ways you can elevate your product listings above the e-commerce crowd, including ensuring you’re using high-quality images, writing descriptions that sell, and exploring the latest trends in short form videos. This week, we’ll take a…
• Branding Customer Engagement Strategy Uncategorized

  How to Stand Out in a $5.5 Trillion E-Commerce Market: Part One

  The Competitive Landscape and Key Strategies Today’s businesses face fierce e-commerce competitive strategies as they compete with over 26 million rivals worldwide for customers’ online dollars. The market’s more crowded than ever and only getting busier. So how do you stand out? Gone are the days when a basic website,…
• Branding Business Development Customer Engagement Strategy

  

  The Power of Business Storytelling: Make Your Brand Memorable

  Can we make a confession? We don’t really love reading business books. You’d never know it, looking at our library. We’ve read way more than we care to count. We’ve studied every effective habit, how to lean in, make sure the color of our parachutes go from good to great…