Tag: small business
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Schema Markup Made Simple: Your Guide to Standing Out in Search
Your website is brimming with great content. You’ve even optimized it for SEO, too, ensuring that you show up in relevant searches. But somehow, everyone seems to be vying for the same keywords and audience as you, and you’re still not standing out in the crowd the way you need…
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From SMART to Strategic: Marketing Goal Setting for Better Results
Marketing goal setting can feel like just another task on an already full plate. But skipping it? That’s where time, energy, and money slip through the cracks, and your messaging can end up all over the place. Taking a little time now to set clear goals helps you spot growth…
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Strategic Budget Allocation For Every Step of the Customer Journey
Where do you allocate your marketing budget for the greatest impact? What are the key moments when customers interact with your brand? Last time, we shared some sample calculations and costs for some of the most popular tools for SEO, social media, and email marketing. This week, I want to…
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Local SEO Success: Turning Searches into Loyal Customers
The world wide web is a massive global marketplace, so how do you use it to get the attention of your neighbors and people near you? Local SEO is your 24/7 online spinning street sign, calling out to nearby customers. Meet Nina Nearby: A Modern Allegorical Consumer Nina’s just arrived…
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How to Stand Out in a $5.5 Trillion E-Commerce Market: Part Three
Building Brand Reputation and Rewarding Customer Loyalty In last week’s post, we explored some simple ways you can elevate your product listings above the e-commerce crowd, including ensuring you’re using high-quality images, writing descriptions that sell, and exploring the latest trends in short form videos. This week, we’ll take a…


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