Tag: marketing

• Branding

  DIY Branding Isn’t Always Bad: 3 Tools to Help You Look More Professional

  “Perfection is the enemy of progress.” ~ Winston Churchill Your Company Deserves to Be Seen, Even If You’re DIY Branding Have Coca-Cola-sized branding dreams, but more of a tap water budget? Visions of gorgeous graphic design, but you majored in Hustle instead of Helvetica? Good news! You don’t need a…
• Strategy

  From SMART to Strategic: Marketing Goal Setting for Better Results

  Marketing goal setting can feel like just another task on an already full plate. But skipping it? That’s where time, energy, and money slip through the cracks, and your messaging can end up all over the place. Taking a little time now to set clear goals helps you spot growth…
• Business Development Customer Engagement Email Marketing Psychology SEO Social Media Management Strategy Website Management

  How to Use Targeted Marketing Data to Build Smarter Campaigns

  “Data is like garbage. You’d better know what you are going to do with it before you collect it.” ~ probably not Mark Twain Everywhere you look, someone is preaching on the digital street corner about how incredibly valuable data is, especially targeted marketing data. And they’re not wrong. While…
• Branding Business Development Customer Engagement Email Marketing SEO Social Media Management Strategy Website Management

  Build Trust & Boost Sales with User‑Generated Content

  What if the key to winning over new customers wasn’t a flashy, big-budget ad campaign? What if it was really just the everyday stories and experiences your existing customers are already telling? If you want to increase the loyalty of your customers, boost word-of-mouth about your business, and gain an…
• About Us Business Development Email Marketing SEO Social Media Management Strategy Uncategorized Website Management

  Why Outsourcing Digital Marketing Makes Smart Business Sense

  You’re passionate about your product or service and ready to grow, but with a limited marketing budget, where should you start to get the most bang for your buck? Social media, websites, videos, and emails, these are all great tools for maximizing your marketing investment. As the Wharton School of…
• Email Marketing

  Automated Welcome Email Series for Busy Small Businesses

  Email marketing is a tried-and-true powerhouse for driving sales and building lasting customer relationships, but it can be time consuming for busy marketers and small business owners. Automated campaigns can help to take some of the most repetitive communication weight off your shoulders. This guide will walk you through a…